Product Launch
You may want creative strategic ideas on how to maximise exposure for a new product launch. We analyse your objectives and challenges to create applicable PR narratives that can be used to take your launch to the next level.
Kate Spade New York craves for a utilitarian bag to each woman for years. To celebrate pioneering women, Kate Spade New York released a new book, “SHE: Muses, Visionaries and Madcap Heroines”. It invites readers back into a way of living that is singularly joyous, distinctly feminine, and wildly interesting, and celebrates the women whose bold personalities and styles play an important role in the lives of women across the country.
In December 2017, a joyous celebration was held in Central. We invited renowned celebrity, Kelly Chen, fashion’s grande dame, Helena Law, famed style icons, Paisley Hu , Qiqi and Helen Ma, and successful ladies from various industries including Monica Chen, Veronica Lam, Sarah Zhuang, Jacqueline Chow and Florence Tsai to celebrate the new release and share their own experiences and thoughts on the road of success.
To truly understand the science of hair, Dyson created a purpose built £50m Hair Science Lab. Over 4 years, 103 Dyson engineers, trichologists and stylists looked at everything from airflow dynamics to hair’s cellular structure, testing nearly 1600 kilometres of hair in the process.
In November 2017, we brought the Hair Science Lab to Hong Kong, demonstrating how Dyson Hair Science Lab scientists provide effective solutions to its users. We generate buzz across multiple touch points, including top-tier media, Hong Kong KOLs and VIPs.