Event Management
From the launch of new products to influencer outreach, Frement PR has worked with numerous fashion & beauty brands. We are able to engage the right audience, ensure the attendance of relevant celebrities and generate buzz for your campaign.
In 2016, the highly-anticipated cosmetic brand from Japan - ADDICTION first opened its store in Hong Kong Harvey Nichols Landmark. In order to find more creative inspiration, brand creative director Ayako goes on a journey to all over the world including New York, London, France, Spain and so on. As selected PR, we wanted to create a memorable moment for the special day, we invited top-tier Hong Kong celebrities to meet Ayako and arranged an exclusive private meet & greet for them!
Make it.
Elizabeth Arden has always been working hard on refining its formulas, keeping one’s skin fresh, and offering anti-aging skincare collections to regenerate and repair. Its most beloved collection - PREVAGE® Progressive Renewal Treatment has introduced a new product「PREVAGE®」. To celebrate the birth of PREVAGE®, we helped Elizabeth Arden to hold a thematic exhibition 「PREVAGE® HOUSE」from 24th May to 26th May, 2019 at The Annex, Central. It was opened to public, to experience an anti-aging lifestyle with PREVAGE® protection for your skin in 24 hours and the evolution of beauty throughout the day. We invited Chrissie Chau as the very special guest to kick off the opening ceremony at the PREVAGE® product launch ceremony, and invited over a hundred guests including stars, influencers and feature media to experience the beauty of 「PREVAGE® HOUSE」.